The Marketing Millennials 253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR
May 2, 2024
Dave Kaufman, Head of Marketing for Meta - AR/MR, discusses the biggest mistakes marketers make, the importance of being entertaining in content creation, and how AR/VR technology like Meta will change marketing. The podcast delves into distinguishing between strategy and tactics in marketing, continuous learning for marketers, balancing brand building and performance marketing, optimizing video strategy, launching new technology in the market, and innovative marketing strategies.
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Strategy Trumps Tactics
- Good marketing combines learned craft with clear strategy, not just gut instincts.
- Marketers must study the field's history and avoid skipping diagnosis before tactics.
Four Pillars To Accelerate Your Marketing
- Study advertising history, current research, and leading thinkers to out-level peers.
- Consume creative work outside marketing for fresh inspiration and better ideas.
Diagnose Before You Advertise
- Diagnose the market with qual and quant research before choosing tactics.
- Define target, positioning, and a few time-bound objectives to guide execution.