Radar - by nexxworks Radar – by nexxworks: Never Normal Heroes – 🤖 Brand Loyalty in the Agent Economy
Mar 5, 2026
Jeremiah Owyang, Silicon Valley veteran and VC focused on AI agents, discusses the shift from chatbots to autonomous agents. He explores agent-driven commerce, brands becoming agent-friendly, agent social networks, and why emotional human connection may become brands' last moat. Practical tips on making websites agent-ready and visions of humanoid robots round out the conversation.
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Agents Will Create New Personalized Interfaces
- Agents will reassemble aggregated data into new interfaces chosen by users (text, audio, video or dashboards).
- Jeremiah describes agents pulling site and app data and presenting it in personalized formats and schedules.
Sponsor Trusted Bots Instead Of Pushing Sales
- Brands can build trusted AI personas but must avoid overt product-pushing and consider sponsoring existing trusted bots.
- Jeremiah cautions corporate motives can conflict with trust and suggests brand-enabled content support instead of direct sales pitches.
Primary Agents Become The New Middlemen
- A handful of primary agents (OpenAI, Anthropic, Google, Apple, Microsoft, Amazon) will act as user concierges and pull brand data in.
- Jeremiah says these primary agents will be the middlemen users rely on most of the time.