Life & Law: Your Practice. Your Life. Your Terms.

#229: From “You’re Not Partner Material” To Equity Partner (In Just 5 Years)

Feb 24, 2026
Keith Rawlins, an IP attorney who rebuilt his career after being told he would never make partner. He recounts the shock that led to values-driven choices, practical business development tactics, and how he leveraged introverted strengths to grow a book and win equity partnership in five years. Short, candid stories about fit, mindset, and owning the partner role.
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ANECDOTE

Being Told You’re Not Partner Material Triggered A Values Reset

  • Keith Rawlins was a top biller for nine years yet was told he wouldn’t be made partner, which triggered shame and a re-evaluation of his career.
  • That rejection led him to identify core values (like respect and loyalty) and start exploring options during the pandemic when change felt possible.
INSIGHT

Partnership Requires Sponsors Not Just Billables

  • Heather Moulder emphasizes partnership evaluation goes beyond billables and technical skill; political sponsorship and visibility matter.
  • Billable work is the baseline checkbox, but sponsors with political power and relationships are required to get promoted.
ADVICE

Track Contacts And Reengage Regularly To Build A Book

  • Do build a tracked contact list and reach out consistently to grow your book; document conversations, follow-ups, and what each contact could offer.
  • Keith used a spreadsheet of contacts with notes to prioritize outreach and convert relationships into referral and client opportunities.
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