Personal finance platforms (like Credit Karma) are now at scale, with the ability to recommend products at the 1:1 user level. Further, they’re incentivized to recommend niche products that are highly customized to each user. Lending products, however, are designed for mass audiences. This disconnect presents a huge opportunity for lenders.

Timestamps:

(00:00) Why personalization matters
(04:06) Hyper-niche lending products
(05:37) Social media and niche content
(08:43) Opportunities in financial services
(12:57) Where I see this all going
(15:01) Wrap up

Where to find Carlos:

References:

The case for building hyper-niche lending products
https://www.thefreetoaster.com/p/hyper-niche-lending-products

Find Us:

Don't forget to subscribe to Affiliate Marketing for Lenders. If you’re interested in being a guest on the show (or if you have questions for a future episode), send me a note on LinkedIn, Twitter/X, or at carlos@newmarketgrowth.com.

E013 - Personalization - The Case For Building Hyper-Niche Products