Grace Robertson-Lloyd, regional admission officer for Grinnell College based in Denver, talks about recruiting remotely and balancing travel with virtual programming. Stephen Burd, senior writer at New America, discusses Parent PLUS loan packaging, accountability, and shifts in enrollment management. They explore communication, responsiveness, recruitment tactics, and policy reforms in higher education.
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insights INSIGHT
Enrollment Management Changed Admissions Culture
Enrollment management shifted admissions from counseling toward marketing, reducing guaranteed personal attention during recruitment.
Susan Tree notes data analytics and PR hires prioritized scale and outreach over individualized counselor relationships that used to mirror campus treatment.
insights INSIGHT
Demographics Are Driving A Return To High Touch Recruitment
The demographic decline and skepticism about college force many institutions to increase personalized outreach to secure yield.
Mark Stucker points out schools are adding interviews with juniors and other high-touch tactics as yields become critical amid the enrollment cliff.
volunteer_activism ADVICE
Contact Relevant Campus Offices Directly
Do bypass admissions when possible to contact the specific campus office you care about (career center, disability services, residential life) to test responsiveness and get precise answers.
Susan Tree and Mark recommend student-led outreach to see who will actually support the student's daily experience.
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In this episode you will hear: (02:48) In Our Question from a Listener-Susan joins Mark to answer a question from an anonymous mom who wants to know if the way a college communicates with me is an indication of what my experience will be like when I arrive at the college (21:24) Mark interviews Stephen Burd, senior writer and researcher about his latest article that appears at newamerica.org on the topic of 41 colleges that are saddling a high percentage of low- income students with Parent PLUS loans-Part 3 of 3 Part 3 v Stephen talks about what he would change if he was in charge and Stephen clearly thought of this because he has a lot to say v Stephen talks about how the role of enrollment management has changed v Stephen talks about what the think tank, New America, that he works for, what does New America do? (39:01) College Spotlight 2-Grace Robertson-Lloyd, an Associate Director of Admission at Grinnell College, and a regional admission officer stationed in Denver, explains to us what the role of the Regional Admission officer is · Grace gives her backstory, including her time as a student at Grinnell · Grace talks about her first 10 years working for Grinnell in Iowa, DC and Grinnell, Iowa · Grace explains how the role of a Regional is similar and different to the role of a home-based admission officer who lives close to the college · Grace explains the trade-offs of not being able to do some things that home-based AO does, but how she has additional responsibilities that fill up her time · Grace tells us what her territory is · Grace talks about the pros and cons of being a regional that lives in the city she is recruiting from · How can a student know if they have a regional AO from a college living locally and how can a student best take advantag4e of a regional Recommended Resource Guide to help first year students complete the Common Application- Application guide for first-year students Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. 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