Historic shift from counseling to enrollment management

In this episode you will hear: (02:48) In Our Question from a Listener-Susan joins Mark to answer a question from an anonymous mom who wants to know if the way a college communicates with me is an indication of what my experience will be like when I arrive at the college (21:24) Mark interviews Stephen Burd, senior writer and researcher about his latest article that appears at newamerica.org on the topic of 41 colleges that are saddling a high percentage of low- income students with Parent PLUS loans-Part 3 of 3 Part 3 v Stephen talks about what he would change if he was in charge and Stephen clearly thought of this because he has a lot to say v Stephen talks about how the role of enrollment management has changed v Stephen talks about what the think tank, New America, that he works for, what does New America do? (39:01) College Spotlight 2-Grace Robertson-Lloyd, an Associate Director of Admission at Grinnell College, and a regional admission officer stationed in Denver, explains to us what the role of the Regional Admission officer is · Grace gives her backstory, including her time as a student at Grinnell · Grace talks about her first 10 years working for Grinnell in Iowa, DC and Grinnell, Iowa · Grace explains how the role of a Regional is similar and different to the role of a home-based admission officer who lives close to the college · Grace explains the trade-offs of not being able to do some things that home-based AO does, but how she has additional responsibilities that fill up her time · Grace tells us what her territory is · Grace talks about the pros and cons of being a regional that lives in the city she is recruiting from · How can a student know if they have a regional AO from a college living locally and how can a student best take advantag4e of a regional Recommended Resource Guide to help first year students complete the Common Application- Application guide for first-year students Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. 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