Kreatures Of Habit Podcast

You’re Eating Meat Wrong: The Truth About Where It Comes From with Robby Sansom | Kreatures of Habit

Feb 4, 2026
Robby Sansom, co-founder of Force of Nature and advocate for ethical, regenerative meat, shares his journey from hunting to building a transparent meat company. He breaks down grass‑finished versus grain‑finished beef, feedlot realities and antibiotics, regenerative farming practices, sourcing challenges, and how to find trustworthy producers. Short, clear, and provocative.
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ANECDOTE

TV Pilot Rejected For Showing Food Origins

  • Michael described a TV pilot that showed harvesting and butchering whole animals, which networks rejected.
  • He argued viewers actually want to see where their food comes from, despite industry assumptions.
ANECDOTE

Field Harvests Made Killing Personal

  • Robby described hosting field harvests and feeling nervous despite experience with hunting.
  • He realized raising and caring for an animal made the responsibility of killing it more profound.
INSIGHT

Consumers Are Wising Up To False Claims

  • Consumers are waking up to misleading premium claims and demanding real transparency.
  • That shift creates an opportunity for brands that actually deliver on values and sourcing.
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