Should you quit Instagram if you're an illustrator?

This week, we’re answering a question from listener Eilidh:

"How do you navigate social media? Do you have a strategy or just post willy-nilly?"

Gah. It’s complicated. In this episode of the podcast we chat about:

• Do illustrators really need Instagram anymore? 
• Should you have a strategy, or is it fine to post when you feel like it?
• Why social media isn’t our main way of getting work (and what is).
• The ONE thing every illustrator should have on their Instagram right now.

Aaand, we discuss why we haven’t abandoned Instagram (even though everyone keeps saying it’s dead), how publishers actually find illustrators, and, y'know, a very important discussion about videos of the King’s Guards horses biting tourists 🐴  chomp.

Timestamps:

00:25 Question: “How do you navigate social media?”
 01:00 The old days of Instagram strategies (do they still work?)
 02:20 Why everyone is fed up with Instagram… and also fed up with people being fed up with Instagram.
04:10 King’s Guards, AI Jesus & cabin crew chaos.
06:00 Should illustrators jump ship to other platforms like BlueSky, Mastodon, or Threads?
07:45 Does Instagram actually bring in clients?
09:15 What should illustrators post?
10:30 The biggest mistake we keep seeing on illustrators' IG profiles
11:50 What’s more important than social media?
12:40 How publishers find illustrators (and why Instagram still plays a small role).
13:30 A practical idea: Tidying up your Instagram highlights so people can easily find the important stuff
14:20 Final thoughts: Social media is what it is… but please don’t rely on it for all your work!

See you next week! And if you need us, we’ll just be over here watching horse videos 😂

x Byeeee

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p.s. We love answering your illustration questions. Click here to submit your question for The Good Ship Illustration Podcast 🎙