The Foundr Podcast with Nathan Chan 61: The Power of Email Marketing Automation & Why You're Missing Out Big Time if You Don't Have it in Your Business with Micah Mitchell
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Oct 7, 2015 Micah Mitchell, Infusionsoft master and Memberium cofounder who builds membership platforms and CRM automation. He breaks down email automation, simple sales funnels, tagging and personalization, and how to launch and scale profitable membership sites and courses. Short, practical takes on course structure, quizzes, certifications, and avoiding SaaS feature bloat.
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Automate What Already Converts
- Automate any follow-up that proves it converts so you scale winning sales processes quickly.
- Micah recommends capturing a repeatable follow-up you used manually, write it up, then automate it in Infusionsoft or similar CRM.
Start With Indoctrination Not The Pitch
- Start onboarding with personal indoctrication before pitching to build rapport and differentiation.
- Use an AIDA-style email sequence (attention, interest, desire, action) and adapt subsequent emails based on clicks to segment interests.
Route Leads To Different Sales Pages
- React to recipient behavior by routing them to different sales pages tailored to their hot buttons.
- If a lead visits but doesn't buy, send a follow-up to a different sales page emphasizing greed, logic, or fear depending on their clicks.