User-Generated Content: Facilitating Meaningful Conversations About Your Products in the New Age of Marketing With Scott Warner (MU Classic)

Jul 11, 2025

Scott Warner, founder of Gigg Media, specializes in community-driven marketing and user-generated content (UGC). He highlights the transformative power of UGC in modern marketing, showcasing how brands can engage customers to drive sales. Scott emphasizes the importance of authenticity over polished ads and the benefits of community-building to control brand narratives. He shares actionable tips on crafting compelling calls to action, collaborating with influencers, and remaining consistent in social strategies for effective customer engagement.

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ADVICE

Collaborate and Use CTAs

Collaborate with influencers and like-minded brands to amplify content reach.
Always include calls to action and stay consistent with your content efforts.

INSIGHT

Purpose Drives Social Media Success

Always define clear goals behind using social media platforms before investing effort.
Your social media use should drive people toward actions you control and want.

ANECDOTE

Aromatherapist Client Success Story

Scott shared how Aromatherapist's impressive product convinced clients and influencers.
They tailored marketing strategy and affiliate codes to leverage influencer authentic promotion.

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