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Syntax - From AI First Thinking To Data First Reality

Feb 3, 2026
Kevin Dattolico, Regional CEO for the Americas at Syntax who helps modernize SAP/Oracle systems and data foundations, talks about why AI ambitions hit roadblocks when faced with messy enterprise data. Short, direct takes cover stalled production models, ERP vs unstructured data gaps, shifting to a data-first approach, and the practical work of cleansing, governance, and treating data as an operating asset.
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INSIGHT

Production Reveals Data Problems

  • AI failures usually surface the first time a model touches production operational data.
  • Kevin Dattolico says the problem is the data foundation, not the AI model itself.
INSIGHT

ERP And Operational Data Clash

  • ERP data is structured and governed while operational data is messy and nuanced.
  • Kevin Dattolico highlights context, granularity, and governance as the biggest integration gaps.
ADVICE

Prioritize Data Before Scaling AI

  • Shift priorities from AI-first to data-first without abandoning AI investments.
  • Rebalance spend toward integration, master data, pipelines, and lineage to realize AI value.
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