In Depth With Graham Bensinger Jake Paul on Dana White’s ‘cocaine issue,’ Mayweather, Canelo Alvarez | Trending Now
Mar 20, 2026
A candid dive into stunt-driven promotion and how a hat grab can change a fight’s narrative and pay-per-view value. Thoughts on potential blockbuster matchups with Canelo and the hurdles to facing Conor McGregor. A look at provoking UFC leadership and using social media to pull in new audiences.
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Hat Snatch Turned Into Pay‑Per‑View Fuel
- Jake Paul described snatching Floyd Mayweather Jr.'s hat as a deliberate, obsessive stunt to ramp up the storyline for Logan's fight.
- He ran the
Spectacle Creates Measurable Boxing Revenue
- Jake Paul views spectacle as direct business value, saying his antics drove media attention that increased pay-per-view buys for the Mayweather‑Logan fight.
- He claims the videos generated over a billion dollars in media value and sold roughly 400,000 extra buys.
Respectful Rivalry With Canelo Planned
- Jake Paul said he respects Canelo Alvarez and admires his behind‑the‑scenes media presence, calling him a good guy who might be a friend in another life.
- He predicts a future fight, saying in three years his skills will match Canelo and the bout would be the biggest payday.