Provocation as a Promotional Strategy

YouTube star turned pro boxer Jake Paul offers his thoughts on some of the biggest names in combat sports. He looks back on snagging Floyd Mayweather Jr.s’ hat in the build-up before his brother Logan’s fight, and how that “reckless mission” boosted the fighters’ pay-per-view payout. Later, Jake predicts a 2024 bout with Canelo Alvarez, a fight with Conor McGregor that could come much sooner and the perks of provoking UFC president, Dana White.