Ferragamo Chief Product Officer: James Ferragamo – Craftsmanship, Legacy, & The Italian Way of Luxury

The Gstaad Guy sits down with James Ferragamo, Chief Product Officer at Salvatore Ferragamo, to explore how a century-old family business continues to evolve without losing its soul. From Florence and the historic halls of Palazzo Spini Feroni to working closely with artisans and creative teams, James reflects on joining the family business, navigating generational dynamics, and the responsibility that comes with stewarding a global luxury house. He shares how values, governance, and thoughtful risk-taking shape long-term decision making, and why the Italian approach to luxury has always centred around craftsmanship, beauty, and human connection.

The conversation dives into balancing tradition and innovation, sustainability, and diversification while staying attuned to consumer needs and cultural relevance. James discusses diversity, equity, and belonging, the influence of iconic figures like Marilyn Monroe and Audrey Hepburn on Ferragamo’s legacy, and how craftsmanship becomes a product of culture as much as technique. They also explore leadership across generations, time management, and finding space to do what you love while building something that lasts, culminating in reflections on Ferragamo’s 100-year anniversary and the enduring difference between the what and the why.

Filmed at Salvatore Ferragamo’s head office in Florence.

(00:00) Intro ✨🎙️

(01:53) Ferragamo HQ 🏛️👞

(02:21) Palazzo Spini Feroni 🏰✨

(03:17) Becoming A Shoemaker 👞🛠️

(04:54) Family Dynamics 👨‍👩‍👦‍👦🔄

(06:22) Florentine Businesses 🇮🇹🏛️

(08:21) Ferragamo Today 👞✨

(11:50) Luxury The Italian Way 🇮🇹💎

(14:52) Tradition & Innovation 🕰️⚙️

(17:35) Sustainability 🌱♻️

(19:30) Value For Customers 🤝💫

(22:20) Men’s Shoes 👞👔

(24:18) Family Business 👨‍👩‍👧‍👦🏢

(29:25) Generational Work 🧬⏳

(32:00) Joining The Family Business 🚪👞

(32:58) Luxury Businesses 💼💎

(36:01) Diversification 🌐🔀

(42:35) Priorities At Home & Work ⚖️🏡

(45:33) Time Management ⏰📋

(47:55) Problem Solving 🧩💡

(51:10) Developing Governance 🏛️📑

(54:13) The Fashion Pact 🤝🌍

(56:17) Consumer Touch Points 👆✨

(1:00:36) 100 Year Anniversary 🎉💯

(1:01:54) The What vs. The Why ❓🎯

(1:05:00) À La Poubelle vs. Fantastique 🗑️✨

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