Marketplace Tech A tech company that ‘happens to build homes’
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Jan 1, 2026 Ronda Conger, VP of CBH Homes, is reshaping homebuilding with a tech-first vision, likening her approach to the innovative Savannah Bananas. She discusses how AI is revolutionizing operations, from automating basic tasks like emails to enhancing data analysis. Ronda reveals how AI handles sales follow-ups, allowing the team to focus on meaningful interactions. With 24/7 AI support for warranty inquiries, employees are freed to prioritize growth and company culture. AI isn't replacing jobs at CBH; it's empowering people to excel.
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Homebuilder That Thinks Like A Tech Firm
- CBH Homes frames itself as a technology company first and a homebuilder second to gain a competitive edge.
- Ronda Conger says embracing AI early supports their strategy of speed and differentiation.
Move AI From Simple Tasks To Strategic Use
- Use AI to move beyond basic tasks like emails and PR and into higher-value work.
- Analyze company data with AI so teams can compete faster and more effectively, Conger recommends.
AI Handles Long-Term Sales Follow-Up
- CBH uses AI for sales follow-up to handle the bulk of long-term customer outreach.
- Conger says this frees salespeople to spend quality time with buyers who are ready now.