AI handles sales follow-up at CBH

When it comes to homebuilding, Ronda Conger, vice president of CBH Homes, wants to be like the Savannah Bananas.

“We are out there trying to do things so differently,” she said. “It’s one of the reasons we embraced AI so quickly.”

But there are growing fears that artificial intelligence will begin to replace human employees. For Conger’s team, the bots are doing the grunt work, so the real humans can shine.