MacVoices

MacVoices #26058: Live! - Adobe's Past, Present, and Future, and The Thinking Game

Feb 6, 2026
Jim Rea, a printing and production veteran with deep desktop publishing knowledge, and Jeff Gamet, a tech blogger and podcaster, dissect Adobe’s fall from dominance. They debate AI’s role, subscription fatigue, and rising rivals like Affinity, Canva, and Figma. The conversation also revisits PageMaker and InDesign history and ponders whether Adobe can reinvent itself.
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INSIGHT

AI Changes The Nature Of Creative Work

  • AI is automating many high-end tasks that previously required deep Photoshop skill and long step sequences.
  • That shift threatens parts of Adobe's market while also integrating usefully into professional workflows.
ANECDOTE

The Golden Triangle That Created DTP

  • Web Bixby recalled the desktop publishing golden triangle: PageMaker, PostScript LaserWriter, and the Mac.
  • That combo birthed desktop publishing and reshaped corporate publishing workflows.
INSIGHT

Big Companies Pivot Slowly

  • Adobe's size makes rapid strategic pivots difficult and slow.
  • That inertia risks parts of Adobe becoming niche or legacy like Quark over time.
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