Marketing Your Business - Marketing Strategies for Business Owners 236: 3 Lessons From a Public Feud
11 snips
Mar 18, 2026 A public backlash sparked by an AI-generated image and what creators must own when using AI. A missed review step that lets risky content slip into ads. Why reaching out privately before blasting disagreements can prevent media chaos.
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Public Feud Sparked By One AI Image
- Two well-known copywriters, Frank Kern and Alex Cattoni, clashed after an AI-generated ad image resembled Alex and led to public outrage.
- Frank said the prompt didn't include Alex and called it a coincidence, while Alex publicly called him out and was furious.
You Own AI Output Once You Publish
- You are fully responsible for what AI creates on your behalf; publishing AI output makes it yours.
- Stu compares AI to an employee or contractor: hiring or approving output means you own the impact, so "it was AI" is not a defense.
AI Content Reduces Consumer Trust
- Consumers trust AI-created content less, so careless AI use damages credibility.
- Stu cites a Nuremberg Institute study showing consumer trust drops when content is known to be AI-made.
