Two of the most respected marketers in our industry just had a very public falling out -- all because of a single AI-generated image. And it raised a question every one of us using AI needs to answer.
Frank Kern ran an ad for his AI copywriting tool. The ad included an AI-generated image of a woman in a red string bikini. The problem? The image looked almost identical to Alex Cattoni, founder of Copy Posse. People started DMing Alex asking if it was her. She posted a video calling Frank out publicly. Frank responded saying it was a coincidence and he wasn't apologizing. The comments section became a war zone -- people comparing Frank to Jeffrey Epstein, others threatening his family, and ugly things being said about Alex too. It got out of hand fast. But underneath all the noise, there are three lessons here that matter for anyone using AI in their business.
In this episode, you'll learn:
- Why you are 100% responsible for what AI creates on your behalf (and why "it was AI" is the new "the dog ate my homework")
- The review step most people are skipping before they hit publish -- and why it's the real failure point
- Why going direct first (before going public) almost always leads to a better outcome when conflict happens
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