Fitt Insider 329. Zack Isaacs, Founder & CEO of Movemint
Mar 9, 2026
Zack Isaacs, founder and CEO of Movemint and former Strava engineer, modernizes event registrations and sponsorship analytics. He discusses event-driven high-intent spending, integrations with Strava and Meta, organizer-first growth, and a sponsorship marketplace that tracks brand value. Short, sharp, and focused on how events connect participants, organizers, and brands.
AI Snips
Chapters
Transcript
Episode notes
Events Are The Atomic Unit Of Spend
- Events create predictable high-intent spend windows that Movemint uses as its market wedge through registration.
- Movemint treats the event as the atomic unit and connects athletes, organizers, and brands across the full event lifecycle.
Build For The Decision Maker First
- Prioritize the single user who decides platform choice and build deep integrations into their workflow first.
- Movemint spent ~80% of its time building for organizers because organizers decide which registration platform an event uses.
Scrappy Landing Pages Validated Demand
- Early growth came from simple landing pages targeted by user type and a $10/day Google Ads test that captured 1,000 emails.
- Zack used those signups as validation before building the MVP event functionality.