Plantrepreneurship, Plant Styling and Planty Tiktok with Reagan Kastner

Plantrepreneurship, or entrepreneurship in the plant space, feels like it’s at an all-time high these days. With the massive shifts our society has gone through, people are feeling more drawn to plants and so many businesses are popping up designed to serve our plant community, and many members of our community are looking to transition into the world of plants professionally! I’ve noticed more and more plant consultants popping up on my social media feeds, and when I was thinking of an inspiring plantrepreneur to bring on this show, Celebrity Plant Stylist Reagan Kastner came to mind. I’ve had my eye on Reagan since she took #planttok or planty TikTok by storm earlier in 2020. Reagan is a serial entrepreneur with a really interesting career path and has used social media to her advantage to grow her planty business as a planty stylist and consultant. Listen to her plantrepreneurship journey below!

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In this episode we learn:

• [00:34] Introducing Reagan
• [03:56] Don’t have a degree in horticulture? You’re welcome here!
• [06:06] How Reagan became the plant lady she is today
• [07:41] Where Reagan’s plantrepreneurship began
• [11:11] How did Reagan come up with the idea for Stylush?
• [14:41] Being a plant influencer, a business owner, and a plant stylist all at the same time
• [17:38] Who does Reagan turn to for business advice and resources?
• [19:10] Reagan’s advice for your first-year plantrepreneurship
• [22:09] How do you get started in the plant styling business?
• [24:51] How to figure out your plant styling pricing
• [25:38] What license do you need to buy wholesale plants?
• [27:04] Where to get the best planty holiday gifts!
• [30:21] How to install the green wall of your dreams (like Maria!)
• [33:33] How to compute your hourly rate as a plant stylist
• [37:59] What is Reagan’s relationship with social media regarding her brand?
• [40:26] The importance of having the right tools for your business
• [42:22] Should you keep a content calendar?
• [45:33] What does Reagan’s hiring process look like? How big is her current team?
• [47:20] How to get your first 50 clients as a plant stylist
• [48:57] Where Reagan gets her resources for plant care and plant styling
• [51:20] Why a simple business card can instantly elevate your business
• [52:00] 3 tips for people who want to grow on TikTok
• [54:44] Should you grow your plantrepreneurship on Instagram or TikTok?
• [55:22] What’s next for Reagan?

Mentioned in our conversation:

• You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, book by Jen Sincero

Thank you to our episode sponsors:

Modern Sprout

Modern Sprout is on a mission to connect people and plants with their amazing assortment of smart app-enabled grow lights, indoor grow kits and candle kits, and amazing planty accessories that are highly giftable. They have something for everyone, whether it's an ultra beginner gardener or a plant enthusiast just looking to up their plant parenthood game, so head to modsprout.com and use code BLOOM21 at checkout for 15% off.

WallyGrow

Check out WallyGrow's extremely sustainable Eco Planter and their Loop Planter-- the answer to all green wall and hanging planter problems (plus they are made out of recycled plastic)! They've recently launched a home line in partnership with exclusive prints from Living Pattern, with gorgeously planty dish towels, burp cloths, swaddles, and even pillowcases! WallyGrow is offering a limited-time 15% discount to BAGR listeners from November 9 to 23, so take advantage of it while you can at wallygrow.com with code MARIA15 at checkout.

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