Creating online courses does not require a huge investment in time or money. Although they certainly can cost tens of thousands of dollars to produce, with professional video editing and branding, they don't have to. In fact, my favorite way to create and launch a course is with my future students!
This follows agile design principles (check out the agile manifesto here). The goal is developing rapidly, with frequent input from key stakeholders, not building so much behind the scenes that what you’re working on becomes out-of-date or out of touch with what your audience and potential future students actually need.
This is one of the episodes I reference most frequently from the Pivot podcast (originally aired December 1, 2019), so I’m replaying it here for you today in case you’re newer to the JB universe! I break down all the details of how I love launching and creating courses, and you can also read a summary of the steps on this page of the Pivot website.
🌟 3 Key Takeaways:
- Keep Kirkpatrick’s four levels of evaluation in mind when designing evaluation strategies: smile sheet (did you enjoy this course and would you recommend it?), knowledge transfer, behavior change, and results to the organization
- Make sure you have pre- and post-surveys to further customize and improve the course with each subsequent launch
📝 Permission: To create courses that aren’t perfect or even polished; focus on delivering value for your students in real time.
✅ Do (or Delegate) This Next: For the next big project you’re tackling, create a Know/Feel/Do/Refer To grid to map out the modules that will help your students achieve the transformation you’re looking to inspire.
Books Mentioned:
Jenny’s LinkedIn Learning Courses:
Resources Mentioned:
Related Podcast Episodes:
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Free Time with Jenny Blake