Ninja Selling Podcast Love Where You Live
Aug 13, 2019
They explore the “love where you live” mindset and why neighborhood focus matters for realtors. They discuss selling lifestyle at the city level and spotlighting hidden local attractions. Practical tactics include interviewing locals, promoting community events, running positive local Facebook groups, and becoming the digital mayor of your town. Footwork and authentic local content are emphasized.
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City Level: Sell The Lifestyle
- Selling a city is selling the next several years of a buyer's lifestyle, not just a house. Garrett uses Redding's wineries, trails, and proximity to snow as concrete lifestyle hooks.
- Highlight local nooks (mountain biking, fishing, festivals) to make newcomers choose your town over competitors.
Gather And Share Local Experiences
- Be the gatherer and sharer: go experience local activities and interview residents to collect authentic recommendations. Matt advises experiencing things yourself so your enthusiasm is genuine.
- If you're not into an activity, connect clients with local enthusiasts to bridge the gap (e.g., mountain biking buddy).
Call Your Database To Collect Local Tips
- Use your database as a research source: call contacts asking what they love about the town. Garrett says this is a natural, non-threatening reason to call people.
- Make people feel expert by asking for advice; it strengthens relationships and yields local content ideas.