Do This, NOT That: Marketing Tips with Jay Schwedelson SPECIAL SERIES ==> Stop Freaking Out Over Unsubscribes đźš« <== | BATHROOM Break #72 COLLAB: The Marketing Millennials + Do This, Not That
21 snips
Sep 8, 2025 This podcast blends parenting and marketing with humor. The hosts share funny anecdotes about new fatherhood while tackling the stress of email unsubscribes, especially during the busy Q4 season. They discuss how AI impacts newsletter tone and how to keep subscribers engaged. Personal hygiene rules for baby visitors provide comic relief, reminding listeners of the chaos of parenthood. It's a chaotic yet reassuring mix of dad life and savvy marketing tips.
AI Snips
Chapters
Transcript
Episode notes
Diaper Duty Is A Numbers Game
- Daniel describes diaper changing as a volume game with his baby needing 12–15 changes per day.
- He notes the pediatrician's benchmark of four to five wet diapers and that his baby exceeds it.
Q4 Causes Large Unsubscribe Spikes
- Unsubscribe rates spike from Oct 1 to Dec 15, rising roughly 220–230% vs. other times of year.
- Daniel and Jay warn marketers to expect higher churn in that 75-day Q4 window.
Deals Hunting Drives Churn Higher
- Economic uncertainty and deal-seeking during Q4 amplify unsubscribe spikes as people hunt discounts.
- Consumers unsubscribe when offers don't meet their search for better deals.