
Ninja Selling Podcast Special Announcement With Larry Kendall
Apr 6, 2020
Larry Kendall, author of Ninja Selling and founder of the Ninja Selling system, shares his journey from building a productive real estate company to teaching a humane, sustainable selling approach. He and the hosts discuss unifying Ninja Coaching and Ninja Selling, why Ninja is a lifestyle not a grind, the power of the Ninja 5 morning routine, and how coaching and smart operations create long-term success and life balance.
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Episode notes
Merge To Scale With Clear Branding
- Rebrand and integrate winning projects to gain clarity and scale quickly.
- Garrett and Matt renamed Ninja Coaching Coast to Coast to Ninja Selling and merged with Larry's Ninja Selling to unite resources and audience support.
Slow Organic Growth Builds Longevity
- Organic, word-of-mouth growth reflects durable value over fast marketing pushes.
- Larry grew Ninja slowly while running a brokerage, which later expanded to 14 instructors and thousands monthly when made a full-time effort.
Standing Ovation Launched Wide Teaching
- A CRS instructors' retreat validated Ninja when Larry received a standing ovation and was encouraged to let Walt teach it.
- Walt Fry then popularized the course, teaching hundreds of presentations yearly and scaling Ninja.

