EP. 46- SPECIAL: GURU Conference 23 Behind the Scenes!

Description:

In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!

Key Discussion Points:

- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.

- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.

- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.

- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.

- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.

- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.

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