Limited Supply S13 E5: Why You Should Diversify Your Channels (with Miranda A., Performance Marketing Manager at 365 Holdings)
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Aug 6, 2025 Miranda Atkins, the Performance Marketing Manager at 365 Holdings, has a knack for turning small ad budgets into massive sales. She shares how diversifying from traditional platforms like Meta to reach audiences on Pinterest and AppLovin resulted in impressive holiday sales. Miranda offers insights on how to creatively adapt ads across channels and why relying on a single platform can be risky. She also discusses the role of AI in advertising and how smaller brands can leverage smart strategies without overspending.
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Rapid AppLovin Scaling Story
- Facing a Q4 growth wall, Miranda onboarded AppLovin with a $10K budget one week before Black Friday.
- Rapid onboarding and management led to scaling daily spend to $80K and $1M in 30 days.
Maximize Forced View Impact
- Make AppLovin ads informative and direct, leveraging the forced 30-second watch time fully.
- Highlight product features, colors, offers, and urgency to maximize recall and sales.
Creative Refresh Strategy for AppLovin
- Refresh creatives regularly but not as aggressively as on Meta; good ads can run longer on AppLovin.
- Provide a variety of new creative assets to help the platform's AI optimize better.