Supply Chain Connections Bridging Content and Technology in Logistics with Blythe Brumleve
Jul 8, 2025
Blythe Brumleve, a logistics marketing veteran and founder of CargoRex and Digital Dispatch, shares her arc from executive assistant to tech founder. She discusses building a product beyond personal brand. Topics include unifying logistics content into searchable tools, rapid MVP launches and iteration, and why search and AI matter for industry information.
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Mentorship Launched A Logistics Career
- Blythe entered logistics as an executive assistant after a cousin pushed her to take a job at Elites Transportation and quickly became the company's inbound marketer.
- Her CEO mentor funded training (HubSpot, Adobe, Dreamweaver) and sent her to conferences, which launched her digital-marketing career in logistics.
From Company Closure To Founding An Agency
- After Elites closed Blythe pivoted into local media (magazine, radio) then returned to logistics and was pushed to start her own agency.
- She launched Digital Dispatch with her former boss as the first client, turning mixed experiences into a sustainable business.
Logistics Needs Its Own Searchable Data Set
- CargoRex was born to unify fragmented logistics content, creators, events and tech into one searchable resource.
- Blythe noticed LLMs scraped common web data but missed industry-level nuance, so she built a dedicated data set and search for logistics.