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#147 Why designers need to think like founders with Felix Haas

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Mar 12, 2026

Guest

Felix Haas

Felix Haas, designer-turned-founder and investor at Lovable who writes about AI and vibe coding. He talks about where AI is now and how tools move from helpers to co‑founders. He explains vibe coding, faster prototyping and validation, why designers should build and experiment, and how curiosity and authenticity beat polished perfection.

45:38

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ANECDOTE

New Joiners App Solved Small Branding Chaos

Felix built a 'new joiners' internal app that auto-generates on-brand LinkedIn assets from uploaded photos.
He used a few predefined templates so onboarding posts stay consistent and avoid misplacing logos or poor designs.

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ADVICE

Double Down On Curiosity

Cultivate curiosity as your primary skill because AI and tools change weekly.
Felix and Patricia note top designers experiment constantly, follow new models, and play with tools to stay relevant.

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ADVICE

Ship Live Instead Of Stopping At Handoff

Move beyond Figma-only workflows and push designs into production to shorten feedback loops.
Felix recommends designers ship small live products themselves and iterate with real user data rather than stopping at handoff.

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Felix's path from agency to Lovable

00:34 • 2min

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Where we are with AI today

02:42 • 3min

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Common misunderstandings about AI

06:09 • 4min

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How validation and prototyping changed

10:24 • 3min

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Designers should solve small problems themselves

13:21 • 43sec

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Curiosity as the top design skill

14:04 • 3min

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Keep building: designers as builders

16:43 • 3min

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The design-engineer and production iteration

19:48 • 1min

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Standing out: solve real problems and craft personality

21:05 • 2min

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Embracing failure and rapid experimentation

23:10 • 3min

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Build a simple digital presence

26:13 • 1min

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Authenticity over polished perfection

27:31 • 4min

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Delight and unpredictability win

31:29 • 2min

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Time-to-value and product-first websites

33:20 • 3min

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Brand and storytelling beyond features

36:24 • 3min

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Simple creative examples with Lovable

39:09 • 1min

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Where to follow Felix

AI is changing how we design and build products faster than ever.

In this episode of Future of UX, I’m talking with Felix Haas, who is currently working at Lovable. Felix shares a lot of insights online about building products with AI, vibe coding, and how the way we create software is evolving.

Felix and I actually go back quite a few years. We first met in Berlin when he was running his own agency there, and since then I’ve been following his journey and the ideas he shares about building with AI.

What always fascinated me about Felix is his mindset. He comes from a design background, but he thinks very much like an entrepreneur. He constantly experiments, builds things, tests ideas, and isn’t afraid when something doesn’t work.

And honestly, that builder mindset might be one of the most important skills right now.

In our conversation we talk about where we actually are with AI today, what “vibe coding” really means, how the product development process is changing, and what all of this means for designers.

One thing we both agree on:
In the future, it might not be enough to just design products. Designers will need to build, experiment, and ship ideas much faster.

In this episode we talk about

• Where we actually are in the current AI wave
• What “vibe coding” means and why people talk about it
• Why building products is becoming easier than ever
• The shift from designing interfaces to building real products
• Why experimentation and curiosity are becoming essential skills
• The mindset designers need in an AI-driven world
• Why great products are still about solving real problems

About Felix

Felix Haas works at Lovable and shares insights about AI, building products, and vibe coding. Before that, he ran his own agency in Berlin and has been active in the design and startup world for many years.

Follow Felix:
LinkedIn

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