#147 Why designers need to think like founders with Felix Haas
Future of UX | Your Design, Tech and User Experience Podcast | AI Design
Brand and storytelling beyond features
Felix advises building a movement and telling human stories about product impact, not feature lists.
AI is changing how we design and build products faster than ever.
In this episode of Future of UX, I’m talking with Felix Haas, who is currently working at Lovable. Felix shares a lot of insights online about building products with AI, vibe coding, and how the way we create software is evolving.
Felix and I actually go back quite a few years. We first met in Berlin when he was running his own agency there, and since then I’ve been following his journey and the ideas he shares about building with AI.
What always fascinated me about Felix is his mindset. He comes from a design background, but he thinks very much like an entrepreneur. He constantly experiments, builds things, tests ideas, and isn’t afraid when something doesn’t work.
And honestly, that builder mindset might be one of the most important skills right now.
In our conversation we talk about where we actually are with AI today, what “vibe coding” really means, how the product development process is changing, and what all of this means for designers.
One thing we both agree on:
In the future, it might not be enough to just design products. Designers will need to build, experiment, and ship ideas much faster.
In this episode we talk about
• Where we actually are in the current AI wave
• What “vibe coding” means and why people talk about it
• Why building products is becoming easier than ever
• The shift from designing interfaces to building real products
• Why experimentation and curiosity are becoming essential skills
• The mindset designers need in an AI-driven world
• Why great products are still about solving real problems
About Felix
Felix Haas works at Lovable and shares insights about AI, building products, and vibe coding. Before that, he ran his own agency in Berlin and has been active in the design and startup world for many years.
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