The Attention Shift Tony Pastor: FIRST INTERVIEW on The Rest Is Football’s EXCLUSIVE Netflix World Cup Deal, Goalhanger & What's Next for Podcasting
16 snips
Dec 5, 2025 Tony Pastor, co-founder of Goalhanger and former ITV producer, dives into the exciting world of sports media. He reveals insights into the explosive growth of Goalhanger and its transition from audio to video-first content, especially with the Netflix World Cup partnership. The discussion highlights the evolution of podcasting, challenges in rebranding, and the shifting dynamics between creator-led content and traditional broadcasting. Pastor emphasizes the importance of community engagement, interactivity, and innovative formats in attracting modern audiences.
AI Snips
Chapters
Transcript
Episode notes
LaLiga Deal Made Video Commentary Richer
- Goalhanger secured LaLiga highlights rights to enrich The Rest Is Football's video commentary. Tony used available LaLiga rights to illustrate match conversations and grow video appeal.
Win By Showing Up Frequently
- Prioritize frequency to build and retain audiences; regular output beats one-off polish. Tony says consistent cadence (reactive recordings around news) wins attention.
Rely On Word-Of-Mouth For Growth
- Use word-of-mouth over algorithmic dependence to grow shows; community drives discovery. Tony credits The Rest Is History growth primarily to organic recommendations.