Before The Bestseller BTB83: Over 200,000 copies sold with 5,000+ Amazon ratings in just 1 year with Joseph Nguyen
Dec 11, 2023
Joseph Nguyen, author and content creator behind the bestseller Don't Believe Everything You Think, shares his rapid writing process and how he built massive sales and engagement through solo TikTok marketing. He discusses posting three times daily, pre-launch strategies using excerpts and email, influencer outreach tactics, and why intent and persistence matter in building momentum.
AI Snips
Chapters
Books
Transcript
Episode notes
Fast DIY Book Creation
- Joseph wrote Don't Believe Everything You Think in about a month after deciding to write it in October 2021.
- He edited via Fiverr for ~$150, designed the cover on Canva, and launched within seven months of starting the idea.
Post Daily To Build Launch Momentum
- Build an audience before launch by posting consistently on social media; Joseph posted three times daily on TikTok starting months before release.
- He used short daily excerpts from the book a month prior and offered a $1 e-book prelaunch to build an email list of a few thousand.
Authenticity Trumps Credentials For Resonance
- A book written for external rewards rarely resonates; authenticity matters more than credentials.
- Joseph argues resonance comes from writing from truth and then relentlessly marketing to people who care.
