Bloomberg Talks Kering CEO Luca de Meo Talks Iran War, ICCF
Apr 16, 2026
Luca de Meo, CEO of Kering and leader of brands like Gucci, reflects on strategy and creative direction. He talks about restoring Gucci's desirability and the focus on iconic leather goods. He outlines the ICCF partnership to deepen ties in China and comments on the Middle East impact on sales and long-term commitment to the region.
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Revive Gucci Through A New Iconic Leather Good
- Gucci's revival depends on returning to core product strength in leather goods and creating a new iconic bag.
- Luca De Meo says Gucci hasn't launched a lasting iconic bag recently and he tasked the team to deliver a market‑blowing leather-goods product.
Act Fast To Correct Brand Mistakes
- Fix brand mistakes quickly and decisively by delivering what customers expect and sometimes what they don't yet know they want.
- De Meo calls the plan common sense, emphasising speed, clarity on Gucci's identity, and imposing desirable trends when needed.
Treat Geopolitical Shocks As A Volatility Factor
- Geopolitical volatility is structural and requires agility, not retreat, in luxury strategy.
- De Meo expects Middle East growth long term and intends to keep investing despite short-term market reactions to conflict.