Reviving Gucci's Desirability

Kering SA Chief Executive Officer Luca de Meo discusses the impact of the war in the Middle East on sales, the firm's partnership with ICCF, the Chinese owner of Icicle, and Demna's role as creative director of Gucci. Demna is "one of the greatest of his generation," de Meo says. "He has now in his hands one of the most beautiful brands in the sector, so I'm pretty optimistic that everything will work," he adds. De Meo speaks to Bloomberg's Caroline Connan in Florence, Italy.

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