Business Casual Developing a Video Asset Workflow
Feb 24, 2026
They walk through rebuilding an entire video course and coordinating long-form edits with short-form clips. They discuss creating reusable animations, MOGRTs, and B-roll to speed editing and keep brand consistency. They tackle workflow friction from missing visuals and set up a Kanban assets system to centralize, prioritize, and scale a massive reusable asset bank.
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Rebuilding The Entire Course From Scratch
- Matt Giovanisci is rewriting, rerecording, and re-editing his entire Swim University video course, expanding ~35 long videos to ~50 before April.
- He and his brother are editing in tandem, treating course videos as updatable assets saved and improved over time.
Course Videos Allow Iterative Improvements
- Course videos are updatable so you can publish imperfect versions and iterate without losing engagement metrics.
- This differs from YouTube where re-uploading removes stats, letting Matt prioritize iterative improvements for product videos.
Monthly Webinars Repurposed Into Course Content
- Matt partnered with Swimply to run monthly free webinars on pool care; the partner handles operations while he presents.
- Those webinar recordings are captured and repurposed by uploading into the course as additional content.