Marketing School - Digital Marketing and Online Marketing Tips Is YouTube the best for the next decade? The insufferableness of LinkedIn, Is Reddit the next big opportunity for paid media? If your marketing is a perfect 10, you did something wrong, and Perplexity plans to start running ads in Q4 at a $50 CPM
Sep 6, 2024
The discussion kicks off with YouTube's dominance and its ad revenue potential compared to Instagram's. LinkedIn's increasingly annoying content gets a critical review. Reddit emerges as a promising platform for paid media with unique ad opportunities. A provocative claim suggests that if your marketing is a perfect 10, you might be doing it wrong. Finally, Perplexity's plans to run ads at a steep CPM in Q4 raise eyebrows about its sustainability and traffic challenges.
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YouTube Growing Into A Major Media Platform
- YouTube is gaining mainstream viewing share and celebrities are rapidly adopting channels, making it a major play for the next decade.
- Neil cites YouTube breaking 10% of total TV viewing and celebrities like Tom Brady and Ronaldo launching channels immediately.
Use Instagram For Social Commerce Bets
- Consider Instagram for bets tied to social commerce because it's newer and likely to drive direct sales.
- Eric argues Instagram and TikTok better enable social shopping and celebrities may favor them for commerce.
LinkedIn Encourages Engagement Farming
- LinkedIn often breeds performative, reach-driven posts that can come off as clout-chasing.
- Neil highlights a post tying an Olympic win to B2B SaaS sales as an example of insufferable engagement farming.