Shopify Masters How Sonsie Skin Breaks the ‘Clean Beauty’ Mold
Feb 10, 2026
Kaylee Bratt, a chemical engineer turned CPG founder and CEO leading Sansi Skin, talks sustainable, high-performance beauty. She covers waterless formulations, no-compromise product development, transparent ingredient and packaging choices. Hear about garden-core activations, viral in-person moments, compostable jars, and making sustainability feel accessible.
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Make Transparency Actionable
- Be transparent beyond ingredient lists: explain sourcing and manufacturing choices and educate customers. Use messaging and product pages to teach what each transparency detail means.
Biotech Blurs Natural Vs Synthetic
- New biotech blurs 'natural' vs 'synthetic' as lower-impact ingredients can be grown in tanks. This lets brands get desired functionality with potentially much lower environmental cost.
Garden Girls Took NYC By Surprise
- Sansi's 'garden girl' pop-up sent costumed brand ambassadors into NYC with hoses and baskets to create playful street moments. Passersby recognized the brand immediately, proving the campaign brought the brand world to life.