The Koerner Office - Business Ideas and Deep Dives with Chris Koerner $1K/Day Profit by Sending Letters⏐Ep. #274
40 snips
Feb 13, 2026 
Hannah Gustafson, founder of The Tiny Project, turned a front‑yard stand into a snail‑mail subscription club and a tiny farmer's market. She talks about launching a one‑ounce monthly letter, viral TikTok growth, scaling to thousands of subscribers with low ad spend, packing and margins, and why tangible mail still connects in a digital world.
AI Snips
Chapters
Transcript
Episode notes
Front Yard Farmer's Market Sparked It
- Hannah started a tiny farmer's market in her front yard to build community and sold jams and art.
- That first morning connected her to neighbors more than years of living there had.
Snail Mail Club Launched For $11
- Hannah launched The Tiny Post snail-mail club with art, a recipe, stickers and a letter in a one-ounce envelope at $11.
- The first month she got 50 subscribers by posting the idea on TikTok.
Viral Video Created Authority And Growth
- A single viral TikTok multiplied subscribers dramatically and educated the market on snail mail.
- Viral content created both awareness and authority that drove rapid growth.