A Kiwi startup is launching a world first beverage, designed to reduce plastic pollution created by other drink companies.
Incrediballs is the world’s first plastic-free, effervescent drink tablet, which dissolves in water to create a flavoured drink.
Created by Ethique founder and former CEO Brianne West, it hopes to offer an alternative to single-use plastic.
She told Mike Hosking it's a game changer as normal effervescent tablets are fundamentally unstable and must be sealed in plastic or metal.
She says scientists have been working on stabilising these elements.
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The Mike Hosking Breakfast