Coaching Real Leaders How Do I Get Buy-In From My Boss?
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Mar 2, 2026 A new marketing leader wrestles with misaligned expectations as sales-centric thinking threatens her growth plans. The conversation teases how unspoken assumptions, quiet execution, and lack of visibility can derail strategy. Listeners hear practical moves for checking assumptions, building executive alignment, and preparing multiple plans once clarity emerges.
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Assumptions Create Hidden Misalignment
- Leaders often assume others share their strategic interpretation of signals, which creates misalignment when stakeholders have different priors.
- Elizabeth assumed tech investments meant marketing would be a growth driver, but Muriel shows that assumption went unchecked and caused surprise when leadership reallocated investment to sales.
Mansion Metaphor For Hidden Roadmap
- Elizabeth describes building marketing incrementally like constructing a mansion brick by brick without telling neighbors.
- Muriel compares the unseen mansion plan to a CEO preempting the reveal by reallocating investment to sales.
Validate Assumptions Before You Build
- Do stop building in a vacuum and explicitly check your assumptions with leaders before executing a big plan.
- Muriel advises converting assumptions into questions to validate whether the CEO and executives share your view of marketing's role.