NARPM Radio YouTube, AI, and the Future of PM Marketing
Dec 17, 2025
Stephen Fox, co-founder of Upkeep Media, dives deep into property management marketing strategies. He shares tips on low-budget YouTube creation, stressing that consistency is key over polish. Discover the importance of demographics in AI search behavior and how video content boosts SEO. Stephen highlights top online lead channels and warns against over-relying on paid ads. He also discusses leveraging third-party sites for AI visibility and the significance of having a clear local targeting on your website.
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AI Search Is Younger—For Now
- AI search adoption skews younger, while property owners who hire PMs skew older, so current AI search use isn't the primary lead source today.
- Expect AI search influence to grow substantially over the next 3–5 years.
Keep SEO Foundations Strong
- Keep SEO fundamentals: a quality website with deep local content, backlinks, and strong reviews to rank in both Google and AI search.
- Those foundations translate directly into visibility for future AI-driven results.
Earn Third-Party Mentions For AI Trust
- Monitor AI tools' reference lists and pursue placements on sites they cite (Yelp, Reddit, niche directories) to earn AI trust signals.
- Reverse-engineer AI recommendations by asking it why it recommends competitors and then replicate those trust factors.