The Karl Stefanovic Show “I Was 40 And Said ‘Fu*k This’” — Bluey Creator Joe Brumm
Apr 8, 2026
Joe Brumm, Australian animator and creator of Bluey, shares the story behind the show's rise. He talks about two decades of hustle, the $6M commission that changed everything, insisting on writing every script, and why he ultimately stepped back. Short, candid tales about pressure, viral moments, casting, and upcoming projects.
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Keeping Creative Control Preserved The Voice
- Joe refused a full writers' room and wrote every episode himself to keep the show's voice intact.
- He believed his taste defined Bluey's uniqueness and accepted uneven episodes rather than diluting the tone.
Say No To Deals That Water Down The Idea
- Do refuse compromises that would dilute your idea; Joe waited until he could make Bluey on his terms rather than accept a watered-down deal.
- He credits getting older and less desperate with enabling tougher creative choices.
Local Colour Works When It Serves A Universal Theme
- Australian specifics can be universal if presented as stand-ins; Joe used local details (bin chickens, sausage sizzles) but aimed for broad emotional truths.
- He avoided over-specific place-name lists that alienate children.