Bluey is now one of the biggest shows in the world — a global brand worth billions.
But it didn’t start that way.
In this episode, Karl sits down with creator Joe Brumm to unpack the real story behind Bluey — the pressure, the doubt, and the moments where it nearly didn’t happen.
Joe talks about:
Having no savings and jumping from job to job for years
Spending 20 years trying to get one shot at making something of his own
The fear of failing after being handed a $6M budget
Writing every episode himself — and having nowhere to hide when it didn’t work
Saying “fuck this” and refusing to compromise on what Bluey should be
He also opens up about:
The moment Bluey went from a small Brisbane show to a global phenomenon
Why success doesn’t make the pressure go away
And what it actually feels like to have something you created take on a life of its own.
This isn’t just a success story.
It’s about backing yourself, handling pressure, and what happens when you finally get your shot — and have to deliver.
A huge thanks to the legends at AG1 for helping me to stay well while I'm travelling around Australia filming this content. One scoop a day - all done in a minute. Give it a go with me. Go to https://www.DrinkAG1.com/Karl
