Ninja Selling Podcast Social Media vs. Social Networking
Feb 3, 2020
They compare social media to relationship-driven social networking and explain why quality beats volume. Practical tips cover treating platforms as venues, creating original posts, and asking curiosity-driven questions. Learn how to turn comments into texts or calls, share authentic stories and client journeys, and build consistency with small, timely actions.
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Chapters
Transcript
Episode notes
Use Social Media As Social Networking
- Treat social media as social networking to build relationships rather than broadcast listings.
- Use platforms as digital community venues to ask questions, join conversations, and learn about people instead of spamming posts.
Avoid Only Posting Listings
- Stop posting only listings and open house blasts because followers quickly hide or unfollow repetitive marketing.
- Instead craft posts that prompt comments and then reply to every comment to start conversations that can lead to calls or meetings.
Wife's Take Shows Context Changes Open House Posts
- Garrett's wife Sarah said open house posts can feel personal and prompt friends to stop by if they're nearby.
- That example shows context matters: casual invites from a known person can engage friends, not just customers.