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Lessons from Atlassian: Launching new products, getting buy-in, and staying ahead of the competition | Megan Cook (head of product, Jira)

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Feb 4, 2024

Guest

Megan Cook

Megan Cook, the Head of Product for Atlassian's Jira software, is an experienced leader with nearly 11 years at the company. She shares insights on cultivating a culture of play and psychological safety to boost innovation. Megan also discusses strategies for securing buy-in for product ideas and the importance of starting small. The conversation highlights Atlassian’s approach to launching new products amidst competition and offers tactical tips for effective remote work, fostering collaboration, and improving team dynamics.

01:21:08

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Episode notes

volunteer_activism

ADVICE

Frame Proposals as Hypotheses

Frame proposals as hypotheses to be tested rather than definitive solutions.
This encourages open-mindedness and collaboration.

volunteer_activism

ADVICE

Setting Up Meetings

Set up meetings effectively by stating your needs upfront, whether it's a decision or feedback.
Support your proposals with data and a clear narrative.

question_answer

ANECDOTE

CSAT Investment

Megan Cook championed CSAT investment at Atlassian despite it not being "shiny".
She tied usability improvements to business outcomes and rallied support from other teams.

Get the Snipd Podcast app to discover more snips from this episode

Fostering Play and Psychological Safety in Teams

03:41 • 5min

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Innovative Feedback and Team Dynamics

08:48 • 12min

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Navigating Remote Work Challenges for Product Managers

20:28 • 4min

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Navigating Product Buy-In Challenges

24:17 • 10min

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Navigating Product Development

34:06 • 4min

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Enhancing Customer Satisfaction Through Usability

38:12 • 8min

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The Evolution of Atlassian and Jira

46:09 • 21min

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Thinking Bigger: Product Development and Personal Growth

01:07:31 • 14min

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#417

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Foundation is the first book in Isaac Asimov's renowned Foundation series. It introduces Hari Seldon, a psychohistorian who predicts the imminent collapse of the Galactic Empire and the ensuing dark age. To mitigate this, Seldon establishes the Foundation, a group of scientists and scholars on the planet Terminus, aimed at preserving human knowledge and laying the groundwork for a new civilization. The book is a collection of interrelated short stories that follow the early history of the Foundation as it navigates various crises and challenges predicted by Seldon's psychohistory.

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Inspired

How To Create Products Customers Love

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In 'Inspired,' Marty Cagan provides a detailed and practical guide to product management. The book emphasizes the critical role of product managers in merging technology and design to address genuine customer needs while aligning with business objectives. Cagan discusses key concepts such as the importance of product vision, continuous discovery and delivery, and the need for a user-centric approach. He also highlights the differences between product management and other roles like product marketing, and stresses the importance of having a dedicated team for product development. The book is structured to help both junior and seasoned product managers understand and implement best practices in product management, drawing from Cagan's extensive experience in the tech industry.

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Scaling People

Tactics for Management and Company Building

Claire Hughes-Johnson

Scaling People is a detailed roadmap for company builders to put the right operating systems and structures in place to scale their companies sustainably. The book provides tactical guidance on crafting foundational documents, strategic and financial planning, hiring and team development, and feedback and performance mechanisms. It includes dozens of pages of worksheets, templates, exercises, and example documents to help create scalable operating systems and lightweight processes. Drawing on nearly two decades of experience as a Google and Stripe executive, Claire Hughes Johnson offers actionable insights and a human-centric approach to developing talent and building a sustainable, scalable company.

Megan Cook is the head of product for Atlassian’s Jira software, which is used by 75% of Fortune 500 companies, has over 125,000 customers globally, over 15 different products, and is by far the most popular project management tool in the world. Megan has been at Atlassian for just under 11 years, and before this role, she was an analyst, a developer, and an Agile coach. In our conversation, we discuss:

• How to get buy-in for your ideas

• The value of starting small

• How, and why, creating space for play is so essential

• How Jira stays ahead of endless competition

• Atlassian’s approach to launching new product lines

• Tactical tips for making remote work, work

• A personal failure and the lessons learned from it

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Brought to you by:

• Teal—Your personal career growth platform

• Sprig—Build a product people love

• Vanta—Automate compliance. Simplify security.

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Find the transcript for this episode and all past episodes at: https://www.lennysnewsletter.com/p/lessons-from-atlassian-launching

Today’s transcript will be live by 8 a.m. PT.

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Where to find Megan Cook:

• X: https://twitter.com/meganwcook

• LinkedIn: https://www.linkedin.com/in/cookmegan

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, we cover:

(00:00) Megan’s background

(03:50) Creating space for play and psychological safety on teams

(07:36) Peer feedback groups

(10:30) Sharing stories of failure

(13:33) The “10 dollar” game for priorities

(15:24) Advice on making remote work, work

(24:16) Getting buy-in for your ideas

(28:33) The importance of staying open-minded

(34:05) A quick summary of how to get buy-in

(36:45) Fighting the good fight

(38:15) Identifying customer pain points

(43:04) Starting small and showing success

(46:08) Launching new product lines

(53:35) Atlassian’s gated process for new product ideas

(58:00) How Jira stays ahead of competitors

(01:04:28) Learning from failure

(01:08:30) Fight club

(01:10:08) Lightning round

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Referenced:

• Jira: https://www.atlassian.com/software/jira

• Atlassian: https://www.atlassian.com/

• Bitbucket: https://bitbucket.org/product

• Ben Crowe on LinkedIn: https://www.linkedin.com/in/ben-crowe-67299714/

• Ash Barty on X: https://twitter.com/ashbarty

• Atlassian’s blog, Work Life: https://www.atlassian.com/blog

• Lessons learned: 1,000 days of distributed at Atlassian: https://www.atlassian.com/blog/distributed-work/distributed-work-report

• New research: How to make time for the work that matters: https://www.atlassian.com/blog/distributed-work/calendar-redesign-experiment

• Atlas: https://www.atlassian.com/software/atlas

• Confluence: https://www.atlassian.com/software/confluence

• Lenny’s swag store: https://lennyswag.com/

• What is CSAT and how do you measure it?: https://www.qualtrics.com/experience-management/customer/what-is-csat

• The UX research reckoning is here | Judd Antin (Airbnb, Meta): https://www.lennyspodcast.com/the-ux-research-reckoning-is-here-judd-antin-airbnb-meta/

• Charlie Sutton on LinkedIn: https://www.linkedin.com/in/charliesutton/

• Nokia 6100: https://en.wikipedia.org/wiki/Nokia_6100

• Compass: https://www.atlassian.com/software/compass

• Jira Product Discovery: https://www.atlassian.com/software/jira/product-discovery

• Canva: https://www.canva.com/

• Inspired: How to Create Tech Products Customers Love: https://www.amazon.com/INSPIRED-Create-Tech-Products-Customers/dp/1119387507

• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212

• Foundation on AppleTV+: https://tv.apple.com/us/show/foundation/umc.cmc.5983fipzqbicvrve6jdfep4x3

• Foundation book series: https://www.amazon.com/Foundation-3-Book-Boxed-Set-Empire/dp/0593499573

• Traeger smoker: https://www.traeger.com/shop/wood-pellet-grills

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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.

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Lenny may be an investor in the companies discussed.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.lennysnewsletter.com/subscribe

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