
CIM Marketing Podcast Episode 77: Using effective reactive marketing for your brand
May 11, 2023
Discover the power of reactive marketing for your brand. Learn about effective examples from Oreo and Innocence. Understand the risks of rushing and getting the tone wrong. Avoid controversy and inappropriate choices. Explore KFC's successful apology campaign and other brand examples. Learn how to leverage reactive marketing for brand success.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 3min
The Art of Effective Reactive Marketing
02:43 • 16min
Avoiding Inappropriate and Controversial Reactive Marketing
18:38 • 4min
Reacting to the Mistake: KFC's Apology Campaign and Successful Examples of Reactive Marketing
22:51 • 5min
Using Effective Reactive Marketing for Brand Success
27:40 • 3min
