Episode 77: Using effective reactive marketing for your brand
CIM Marketing Podcast
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Reacting to the Mistake: KFC's Apology Campaign and Successful Examples of Reactive Marketing
This chapter explores KFC's reactive marketing campaign during a chicken shortage, where they transformed their lettering to FCK in an apology for their mistake. It highlights the power of authenticity and proactive reactive marketing, showcasing other successful examples from Ryanair, Aussie, and Aldi.
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Transcript
