Transplants by Laura Peruchi - Conversations With Women Thriving Abroad #25 From Lawyer to Founder & Leaving Home to Grow | Lisa Baisl | Germany → USA
Mar 3, 2026
Lisa Baisl, a German-born former law student turned content creator and founder, left law for skincare content and launched a beauty/wellness brand after moving to New York. She talks about starting TikTok during time abroad, choosing creativity over a traditional path, the emotional cost of relocating, and building independence as a founder. Short, candid, and inspiring.
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Small Town To Grueling Law School
- Lisa grew up in a small German town, moved to Munich for law school, and found the intense competition and daily studying in law school caused loneliness and burnout.
- She describes studying nonstop, crying frequently, and seeing her skin worsen from stress during the long German law program with two bar exams and internships.
Dual Careers Cannibalized Each Other
- Running law work and daily content creation simultaneously made Lisa feel present for neither role and created unmanageable pressure.
- She realized she had to choose one path because both required full-time commitment and momentum could be lost if she paused social media.
Dublin Internship Sparked TikTok Career
- During a COVID internship in Dublin Lisa had extra free time and started posting skincare content on TikTok as a boredom project.
- Being away from home felt freeing; no friends used TikTok so she felt safe experimenting and quickly fell in love with creating.