Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast A technical issue that quietly destroys enterprise performance
Apr 3, 2026
Kaspar Szymanski, Senior Director at SearchBrothers and former Google Search team member, explains how enterprise sites leak revenue when crawlers access proprietary data. He discusses technical pitfalls like canonical/noindex conflicts, orphaned sections, and crawl management strategies to protect high-value content while keeping visibility. Short, tactical, and highly relevant for large sites.
AI Snips
Chapters
Transcript
Episode notes
Small Technical Errors Compound Into Major Damage
- Multiple small technical mistakes collectively destroy enterprise organic performance more than any single issue.
- Tyson Stockton asks for one issue and Kaspar replies there are usual suspects, implying systemic cumulative damage.
Never Combine Canonical With Noindex
- Avoid mixing canonical tags with noindex because it causes indexing conflicts that wreck site performance.
- Kaspar Szymanski calls this a usual suspect and says combining canonicals and noindex will wreak havoc on enterprise sites.
Prioritize Fixing Slow Page Speed
- Improve site speed because slow websites are a core technical issue undermining enterprise performance.
- Kaspar lists slow websites alongside tag mistakes and orphaning as a top problem for enterprise SEO.