Scaling Your Resources for Dynamic Marketing Agency Growth

Mark Luckenbaugh, Cofounder of Local Client Takeover and Web 20 Ranker (South Central Pennsylvania), discusses the ever-changing challenges today's digital marketing agencies face and his risk-minimizing scaling strategy.

Mark's Web 20 Ranker provides "white label" products and services to help digital marketing agencies minimize manual work bottlenecks. White label services and products are supplied by a third party company and "resold" by the client company to its customers as part of its "branded" offerings. White label products and services allow a client company to offer more services to more customers than the client company's own staff can support—smoothing the transition until economies of scale can justify taking those services in house.

Web 20 Ranker identifies internal operating challenges, develops and implements solutions, and then tests and evaluates these solutions as potential offerings for its clients. For instance, in response to Google's increasingly stringent quality guidelines, Web 20 Ranker developed a hybridized SEO/PPC package to expedite lead generation.

Local Client Takeover (localclienttakeover.com), an education-focused site, provides over 50 free digital marketing agency growth and fulfillment strategy training modules, and higher level courses on how to build a consistent stream of local clients.

Mark can be reached on the Local Client Takeover website (localclienttakeover.com) and Web 20 Ranker website (web20ranker.com). On the latter website, make sure to check out his information-rich blogs.